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How Social Commerce Works For Brands

By Dylan Smith 27/08/2022 2 mins read

Brands are paying attention to the rising popularity of social media platforms. In fact, half of U.S. social network users aged 18 to 34 are expected to make a purchase through these networks. Many platforms, such as Facebook Shops, Tiktok and Meta, offer native shopping experiences. These shopping experiences can be a major source revenue source for brands. Here's how social shopping works:

TikTok

You might ask, "How can I best market TikTok?" However, the answer is not always as easy as it seems. As it turns out, it's quite different from Facebook or YouTube. This platform was designed for younger users to share videos. The fact that original content is available now allows marketers to make the most of TikTok's growing collection of videos. A video could be about cats or dogs, as well as a range of other topics including e-commerce.

Amazon Live

Amazon Live was in the beginning a half-hearted attempt to social commerce. Amazon's popularity is evident in the rapid growth of Amazon products including Kindle Fire. These products were previously only available to shoppers via Google search or PPC campaigns on social networks. This is all changing. Amazon Live streams are a popular way for marketers to promote products. Amazon Live allows brands to go live via their mobile phones. It also has built-in analytics that show total viewers, muted viewers, and other metrics.

Facebook Shops

It is difficult to build a Facebook Shop that is successful. You must first create a Facebook account, enter tax information, and agree to the Facebook Shops policies. Once your account is created, you are able to create collections or group products by theme and add products. From your Collection page you can edit product listings. You can also preview your shop mobile-friendly from the page. You can also customize your layout.

Beidian

The Chinese e-commerce startup Beidian has secured a fresh round of funding, with major investors including Sequoia Capital, Hillhouse Capital Management Ltd., and Sinovation Ventures (Beijing) Enterprise Management Ltd. The company plans on using the funds to enhance its supply chain as well as create a community for social retailers. The US dollar was currently worth 6.83 Chinese Yuan as of May 9. This funding round comes just as company is getting ready to launch its ecommerce platform.

Taggshop

Using the social commerce platform Taggshop, eCommerce brands can easily create shoppable galleries and moderate user content. The app's simple-to-use design allows brands to automatically publish shoppable gallery. Taggshop allows brands to engage with customers and increase conversions. Here are some benefits to Taggshop. You may find it helpful, too! Let's talk about Taggshop.

Bolt

Bolt is a company created by Tipser & Bustle Digital Group. Bolt powers a one-click checkout for merchants on mobile devices and other remote surfaces in the United States, Canada, United Kingdom and other European territories. The company cites research by Inmar Intelligence (Pew Research Center) that shows the creator economy to be a $104 Billion industry. BigCommerce integration is expected to increase conversion rates by as much 53%, according the company.

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FAQ

What affiliate program earns the highest commissions?

Are you looking to make money online?

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Let me provide some examples.

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What are some ways you can make easy money online?

There are lots of ways to make money online. Here are a few ideas you may not have thought of yet.

Become an Affiliate Marketer
Sell your Products
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Hosting prices can vary depending on how much website traffic you receive.

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Statistics

According to research by Marketo, multimedia texts have a 15% higher click-through rate (CTR) and increase campaign opt-ins by 20%. (shopify.com)
Instagram is the most popular channel, with 67% of brands using it. (shopify.com)
BigCommerce affiliate program , you receive a 200% bounty per referral and $1,500 per Enterprise referral, with no cap on commissions. (bigcommerce.com)
The latest stats show that 87% of marketers use email marketing to distribute content. (shopify.com)
According to research from Adweek, over half (51%) of TikTokers make purchases from brands they see in the app. (shopify.com)