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Ecommerce Statistics to Online Business Owners

By Mike Richardson 03/07/2022 2 mins read

If you are an online business owner, you probably are interested in ecommerce statistics. These statistics include information about the dominant market men and the millennial generation driving the industry's growth. They also cover statistics like how alcohol boosts ecommerce sales and how 27% of the global population shops online. These statistics are vital for any eCommerce business as they apply to all countries and all types of eCommerce products.

Men dominate ecommerce statistics

While women are the main buyers of most consumer goods, ecommerce statistics still show that men dominate. Digital Commerce 360 shows that more than half of all apparel and accessories businesses are owned by women, as well as nearly 40% of all cosmetics and jewelry stores. Furthermore, the majority of the CEOs of top brands catering to women are men. L Brands's Victoria's Secret is managed by a woman, while L'Oreal S.A.'s makeup business is run by Jean Paul Agon. Tiffany & Co.'s CEO, Alessindro Bogliolo, is a man.

Alcohol boosts ecommerce sales

With the pandemic forcing retailers into digital and Omnichannel models, the alcohol sector is seeing an increase in ecommerce sales. Global alcohol ecommerce is estimated to grow by 42% by 2024, with marketplaces accounting for nearly half of the market. Ecommerce for ready to drink products will account for 10% in the market over the next three year. By 2024, the US will have a total alcohol market of US$14.2billion. The bulk of this will come from ecommerce for wine or spirits.

Millennials are the largest age bracket of ecommerce shoppers

Ecommerce retailers must understand how to appeal to this generation. These are the most influential generation and a major source of spending power for brands. Generation Z, which comprises people born from the early 2000s, is also an important demographic for retailers. Their buying power is estimated to reach nearly $200 billion. They are more tech-savvy than any other generation but their browsing habits differ from Millennials.

Global ecommerce sales increased by 24% to $4.29 Trillion in 2020

Over the last several years, the global market for ecommerce has grown steadily. But the COVID-19 crises have accelerated this growth. While consumers stayed home, online retailers delivered their goods. The global ecommerce industry continues to expand and by 2020 will make up about 20% of all retail revenue. But what's the next big step in this business?

Mobile payments are driving growth of ecommerce

Despite being outsold by online retail and the rise of mobile wallets, mobile transactions still make up a large part of the ecommerce industry. A significant percentage of all ecommerce transactions that are card-powered today take place on smartphones or tablets. In fact, many consumers have already skipped using their credit or debit cards in favor of their mobile devices. Smartphones and tablets are so popular that they can be used as cash registers.

FAQ

How much does hosting a site cost?

Hosting costs vary depending upon how much traffic your site receives.

For example, if your website gets 10,000 visits per month, you can expect to pay around $50 monthly.

You can expect to pay around $100 per month if you have 100,000 pageviews per month.

What is the difference between web hosting and cloud hosting?

Web hosting is the act of storing data on servers located in a particular place. Cloud hosting allows data to be stored in remote servers via the internet.

What is the average amount of Amazon affiliates getting paid?

Amazon affiliate program pays its affiliates a commission based on sales generated from the links they place on their websites. A typical sale price of $10-$30 will earn you between 10-20% and 30-40% commission.

The quantity of product sold determines the amount you earn. You would get 50 cents for every $50 item purchased.

On average, affiliates earn between $100 and $200 per month.

Statistics

Instagram is the most popular channel, with 67% of brands using it. (shopify.com)
One of the most well known sites is the Amazon affiliate program, Amazon Associates , which boasts the largest market share of affiliate networks (46.15%). (bigcommerce.com)
BigCommerce affiliate program , you receive a 200% bounty per referral and $1,500 per Enterprise referral, with no cap on commissions. (bigcommerce.com)
According to research from Adweek, over half (51%) of TikTokers make purchases from brands they see in the app. (shopify.com)
The latest stats show that 87% of marketers use email marketing to distribute content. (shopify.com)